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Rock Your Marketing Without Cute Kids or Puppies
You asked, and we listened! Learn tips from local organizations that rock their marketing strategy without instant-heartstring visuals.
Description
Connecting your story to people's lives is key to excellent marketing -- and easier said than done. What can organizations whose missions may be more challenging to communicate or bring up in social conversation, whose clients have privacy concerns, or whose services do not instantly connect with the general public as an urgent need do?
Nonprofit Connect's member organizations bring an impressive arsenal of marketing and communications skills, strategies, and creative execution. You asked us to highlight members who are rocking their marketing without instant-heartstring photos of the cute children and animals they serve. We listened!
Join us to learn top tips and best practices from webinar presenters Karen Campbell, Director of Development and Communications, BikeWalkKC, and Jenny Kutz, Director of Communications, KVC Health Systems. Karen and Jenny discuss how to:
Jenny Kutz leads KVC Health System’s marketing, communications and PR team, which operates as a mini creative agency serving 8 different business units who employ nearly 1,500 people at 35 locations. Jenny has 17 years of marketing experience in a diverse set of environments including fast-growing tech companies, international nonprofits, digital ad agencies, and as a marketing consultant to dozens of businesses.
Nonprofit Connect's member organizations bring an impressive arsenal of marketing and communications skills, strategies, and creative execution. You asked us to highlight members who are rocking their marketing without instant-heartstring photos of the cute children and animals they serve. We listened!
Join us to learn top tips and best practices from webinar presenters Karen Campbell, Director of Development and Communications, BikeWalkKC, and Jenny Kutz, Director of Communications, KVC Health Systems. Karen and Jenny discuss how to:
- Create and communicate a human, even visceral, connection between your community and your organization's mission
- Tell stories about your clients while respecting confidentiality and privacy
- Increase engagement with your audiences
- Leverage the voices of others to tell your story
- And more!
- Mandy Caruso-Yahne, Nourish KC, formerly Episcopal Community Services
- Scott Easterday and Rhonda Lyne, Midwest Music Foundation
- Scott Mason, Rose Brooks Center
Presenters
Jenny Kutz leads KVC Health System’s marketing, communications and PR team, which operates as a mini creative agency serving 8 different business units who employ nearly 1,500 people at 35 locations. Jenny has 17 years of marketing experience in a diverse set of environments including fast-growing tech companies, international nonprofits, digital ad agencies, and as a marketing consultant to dozens of businesses.
Includes
- Rock Your Marketing Webinar
- Presenter slides
- Resources
- Tips & Tricks for Getting Others to Tell Your Story
- Story Contest Timeline Sample
- Communications Samples
- KVC Story Contest Winners
- Bob’s story and video
- Get Involved with BikeWalkKC Flyer Sample
- Nourish KC
- Mandy's Tips: video
- Mandy's Resources
- 10 Tips for Better Nonprofit Photos
- Compelling Images for Nonprofits When Babies and Puppies Aren’t Your Mission
- Midwest Music Foundation
- Rhonda and Scott's Tips: video
- Midwest Music Foundation Social Media Playbook
- Rose Brooks Center
- Scott's Tips: Video
- Marketing & PR Committee Description Sample
Category: Marketing